Apple is that tech giant company which believes in business diversification, and that’s the reason they have recently bought a startup called Platoon which helps to find the indie musicians. Apple has been trying their best to dominate the online music streaming industry, but they are getting tough competitions from startups like Spotify, Pandora, google play music, etc. According to the report, Apple is finding some good musicians for Apple music to release good songs top gain subscribers, and that might be the reason why they have now acquired Platoon. Apple has recently confirmed that they have bought the Platoon startup whose main idea is to find all those talented indie musicians which can promote their content through Apple music.
Many indie musicians in the music industry don’t get enough sources to promote their content and Apple with the help of Platoon has now decided to use these underrated singers for their online music streaming platform. We live in a world of full of social media where every day we discover something new and beautiful. Many singers now have got famous because of the social media influence also Platoon’s main objective is to find such kind of hidden talents. Apple music which is widely used by people still needs some great songs to get more attention from the subscribers. Since many competitors like Spotify, Pandora is already promoting their own produced songs on their platform now Apple has also decided to do the same.
According to many tech experts, this new deal will be good for Apple since they can use great resources of the Platoon to get ahead in the online streaming music industry. However, we haven’t received any data regarding how much money did Apple decided to pay for acquiring Platoon. But it still seems like a good deal from a tech giant company’s point of view.
Paul is an American-based writer covering Latest business trends. Paul cover Business and media for many news sites. He has been breaking news and writing features on these topics for major publications since 2012. Paul prefers writing about business news keeping science and technology into perspective.