The Ecommerce industry in India is getting better and better every passing year. The spikes in the sales are instigated by the many festivals in the country. These festivals also coincide with holidays in different states that also triggers the spikes in the sale volumes. While the festivals and special events do happen throughout the year in India, the quarter from the month of October till December seems to be the peak of the year. This contains many festivals and events, but the main festival is considered to be ‘Diwali’ since it is celebrated in most parts of the country associated with long holidays.
Being online sellers, it is their prime objective to capture the opportunity and forecast the sales volumes much before in order to maintain the inventory and logistics in order to meet the demand. They also need to formulate promotions to lure the customers and potential customers in to their sales volumes. Amazon being one of the leading sellers on the online platform always value Indian culture and sentiments. Each time they come up with many offers and discounts during these sale periods. They also apply all the offers and discounts to every segments of the products they offer. They have started the new segment of customers at a subscription of Rs. 999/- per year and have named them as ‘Prime’ customer who gets the benefits of their Prime Video channel as well as to the newly launched ‘Prime Music’.
Deals and offers on Amazon’s Great Indian Festival 2018:
| Brand | Discounted Price | Original Price |
| Honor 8X (4GB RAM/64GB) | Rs 14,999 | Rs 17,999 |
| Mid-range gaming smartphone Honor Play | Rs 17,999 | Rs 21,999 |
| Honor 7C | Rs 8,499 | Rs 12,999 |
| Xiaomi’s Mi A2 | Rs 14,999 | Rs 17,499 |
| Redmi Y2 | Rs 10,999 | Rs 13,499 |
| Redmi 6 Pro | Rs 10,999 | Rs 11,499 |
| Samsung Galaxy A8+ | Rs 23,990 | Rs 41,900 |
As always, they are back before the Diwali season offering eye-catching deals in apparels, shoes, bags, fashion accessories, mobile phones, Televisions, tablets, Refrigerators, Ovens and other electronic and kitchen appliances. Amazon is offering No Cost Emi on Amazon Great Indian Festival Sale 2018. In addition, exchange offers are also being given. A cashback of 10 percent is being given to cash pack on Amazon Pay. This limit is of maximum Rs.200. Apart from this, the payment of 10% discount on ICICI Bank’s debit and credit card payment is being given immediately. This discount is for a maximum of Rs 2,000. At the same time, a 10% discount is being given on Citi Bank’s credit card shopping. This discount is for a maximum of Rs 2,000. These promotions are excluding of the offers from banks and other financial institutions with their special offers and discounts on debit/credit cards along with EMIoptions.
Paul is an American-based writer covering Latest business trends. Paul cover Business and media for many news sites. He has been breaking news and writing features on these topics for major publications since 2012. Paul prefers writing about business news keeping science and technology into perspective.