Google is making a huge change ever to the rules of the advertisements on the platform of YouTube since the inception of the video site, a further attempt for cleaning up its answer persistent grievance and contents from advertisers. From now onwards YouTube will be inflicting much strict criteria for the kind of videos, which can earn money within the site and will be introducing a new vetting process for the high-quality videos it proposes advertisers, as said by the company in a statement on Tuesday. In the last year YouTube has dealt with a series of outbursts, starting back from this March when ads were seen next to some racist and violent videos by leading many advertisers in pulling up their business. But issues carried on.
Last week Bloomberg reported that Google of Alphabet Inc. had got into some of the new changes with partners this previous week following alarming disclosing about videos of the YouTube featuring children. Google didn’t publically report revenue of YouTube, but often cites as the largest video site of the world as one of its fastest emerging businesses.
During April after the starting of the boycott, YouTube put up the cap for splitting revenue with the creators of video, demanding these sites to have a minimum of 10,000 views. But now Google will only be opening advertisements to the YouTube channels with over 4,000 viewing hours, and 1,000 subscribers that are racked up more than a year.
After the commencing Boycott, YouTube delivered advertisers a shutdown of new controls for ensuring that their ads don’t run next to any offensive contents. Whatsoever, similar problems appeared again, to flare up the drop across the content that’s targeted to kids.
Chief marketing officer of the Clorox Company, Eric Reynolds said that it is a variant case this time; it feels like that the commitment is of entire new level. He said this in an interview regarding the new policies of the YouTube. He further said that in the YouTube he placed some of its marketing on hold the past year, but now has got back with greater levels of spending.