Lately, AT&T bagged HBO for just less than a month, as a part of the Time Warner accession, and is already pondering to overhaul HBO for producing more videos to compete against the attention over the Smartphone owners, as reported by Ars Techina. AT&T wishes to trigger the revenue in both the subscription and advertising fields, despite the fact of upending the long-time strategy of HBO for producing a minimum of high-quality shows. In New York City, the discussions were held at the HBO headquarters and was emceed by the CEO of HBO; Richard Plepler. John Stankey who is currently the CEO of the WarnerMedia division of the company and AT&T executive both acknowledged that coming up with more shows could diminish in quality.
Stankey described his perception over an hour-long meeting along with his 150 employees of the WarnerMedia division that formed just after the Time Warner Inc. acquisition past month. The New York Times got hold of the audio of this meeting. Stankey even said that this year going to be a tough one and loads of work is going to happen in shifting and altering the direction to some bit. Though, he did say that they are hoping to produce more without making any sacrifices to the standard of excellence of HBO. According to the Times report, Stankey stated that HBO needs to meet more new subscribers and to convince to subscribe and spend some extra time in watching HBO. This surely means that HBO must come up with more content by morphing itself to a more focused signature Sunday squad from a boutique operation. Overall, it should something more enhanced and bigger.
Stankey remarked saying that HBO should stand-up to the competition of Smartphone users to draw people’s attention. AT&T seeks to obtain more profit by investing more. Over the last 6 years, HBO made a profit of almost $6 billion, whilst dedicating over $2 billion a year into programming. HBO has over 142 million subscribers nationwide including 40 million subscribers in the US itself, but Stankey mentioned AT&T urges to make HBO to be more conventional item.
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