Popular photo-sharing platform Instagram is looking at expanding the reach of Reels. It has now announced a bonus program. The bonus program is for creators. The company is offering a chance to creators to earn up to USD 10,000. According to Instagram, creators will get a bonus as part of the Reels Play bonus program. The cash reward is aimed at encouraging creators to share content on Reels.
Those who post video content on Reels will be entitled to get the bonus. The company said that its decision will attract more content creators to post videos on Reels. It is, however, unclear if the bonus program is also for the users. Instagram said that it is currently testing the bonus program. The testing is being done with a small group of creators. Under the new bonus program, a creator having followers of more than 50,000 made USD 1,000 in a month.
Some creators with more followers than 50,000 earned just a USD 600 bonus from the company. Some creators were offered USD 800 bonus in a month by Instagram on reaching 1.7 million views on all Reels. Instagram said that plan is to make bonuses more personalized in the coming months. It added that bonuses under the program are not available to all Reels users. It is limited to creators based in the US.
Reels, launched in 2020, allows users to create and share fun and engaging videos. It has gained immense popularity since its launch in more than 50 countries. The company has been announcing new features and tools to make it friendly and increase the engagement time. It is seen as a competitor of TikTok. Instagram wants creators to post Reels and therefore it is paying a bonus.
In another related development, Instagram has announced two features for Reels. They are text-to-speech and voice effects. The text-to-speech feature will let users read anything in the video. The second feature will allow users to add voice effects to a video. The features will make it easier to create funny and entertaining videos.
Jeffrey is acting editor in chief of AmazingNews24 with over seven years of experience in the field of online news under his belt. Jeffrey has worked with multiple media houses and is currently leading a team of journalists, sub-editors and writers through his entrepreneurial endeavours.
