Lidar Startup Luminar Hires Tesla’s Longstanding Vice President, Intel Veteran


Luminar Technology has hired some of the top industry executives. Alan Prescott of Tesla and Trey Campbell of Intel have joined the startup. Prescott has been associated with Tesla for several years. He was vice president of legal and acting general counsel. The move is significant the Tesla chief executive officer Elon Musk has always maintained that light ranging and detection sensor or lidar technology is too expensive and is not essential for the production of autonomous vehicles. Prescott has over 20 years of experience in the field. He will serve as chief legal officer at Luminar. His decision to joining the company would be an endorsement of the technology.

Prescott said that Luminar is doing excellent in the field of safety-critical technology and it will power the future of autonomous vehicles. “I have dedicated my entire carrier to innovation and automotive safety. I am now looking forward to help Luminar take the next level. Will do everything to fulfill the mission of providing safer transportation for everyone,” he said. After Prescott’s decision, Tesla is looking to give his responsibility to Bill Berry, who joined the company last year in October. Before joining the company, Berry spent time with Google. The change at the top legal department is not a good news for Tesla as the company is facing new suits.

Tesla lost three general counsels over the period of 2018 to 2019. The company did not hire any general counsel after that. Prescott was doubling up as acting general counsel along with being the vice president of the legal department. The self-driving car sensor startup has also hired Trey Campbell of Intel. Campbell has joined the company as vice president of investor relations. Campbell spent 20 years at the semiconductor company before joining the startup. He was in the same position in Intel as well. Interestingly, the Mobileye unit of Intel is a partner of Luminar. Peter Thiel-backed Luminar is now a public company. It began trading on the Nasdaq under the symbol LAZR in December 2020. The announcement about the new hiring had a positive impact on the shares of the company.