Amazon To Drop HBO From Prime Video, HBO Max Coming To Amazon Fire TV Devices

Entertainment Tech

Amazon Prime Video has announced that it will drop HBO from the platform. Amazon Prime Video is an American over-the-top platform. It is owned by Amazon Inc. Amazon said that it will drop HBO channels from the video-streaming platform from next year. HBO is owned by WarnerMedia. Both Amazon and WarnerMedia have reached an agreement that will see HBO Max joining Amazon Fire TV devices. HBO Max was launched in May 2020. The company said that both HBO on Prime Video and HBO Max is different from each other. Besides offering all things an HBO subscription comes with, the HBO Max will feature additional series, shows, and movies.

With HBO Max, WarnerMedia is aiming to build a strong base of subscribers. The latest decision relating to Prime Video is believed to be a part of a calculated strategy to grow its base. The company wants to remove all stops to allow users to watch normal HBO channels. HBO enjoys strong positions in the English content market. The platform saw a spurt in business amid the pandemic time. This is not the first time when HBO channels are departing from an OTT platform. WarnerMedia had in May removed HBO from Apple TV channels soon after the launch of HBO Max.

HBO Max is a WarnerMedia-backed streaming service. It is designed to take on existing players like Netflix, Disney Plus, and Amazon Prime Video. The company claims to offer over 10,000 hours of premium content. It includes the entire HBO service. In the USA, HBO Max’s subscription costs USD 14.99 every month. Besides providing services directly through an app, HBO Max has signed a deal to make its services available on Android phones, and Chromecast. It is also available on Android TV. Google Play’s HBO NOW subscribers are allowed to access the HBO Max app without paying an additional charge. In another related development, both Disney+ and Apple TV+ have announced to slash the monthly subscription charge and keep it well under USD 10. WarnerMedia, however, said that its library of quality content will attract more subscribers and justify the rate.