Google Announces New Measures For App Review To Check Policy Violations


Tech giant Google is going all out to crack down on policy violators. The company has announced new measures related to apps review. It has launched a new process to review apps. The new process is aimed at checking policy violations. The new process is for both developers and advertisers. The process will address issues upfront and lessen minimize cases of policy violations. It will also enhance app inventory quality for developers opting to monetize through AdMob or Ad Manager. It will give publishers a unified view of approval status. It will also show them the required actionable feedback. Google said that it will roll out app reviews in a phased manner.

The new process will have two features — app readiness and app claiming. Publishers with the readiness feature will have to link apps they wish to monetize. When linked, it will begin a review process. The app review process will include checking its source, ownership, and compliance with policies for monetization with AdMob or Ad Manager. Publishers with claiming feature can declare a list of apps’ inventory with the support to track the review status. Publishers can review the status directly in AdMob or Ad Manager account. They will get suggestions regarding apps that are being monetized with the help of the publisher ad code. The search engine giant said that publishers will be allowed to act on suggestions by this year itself.

Google said that published will have to add all their apps to the account. It will be required to allow unrestricted ad serving. The company said it will recommend publishers link apps to supported app stores to complete the app review process. This will help apps to prevent possible interruptions during monetization. Google recently announced plans to slash the commission rate. This will majorly help the developers. The company was facing flak from developers over fees it was levying. The rate on in-app purchases will be cut to 15 percent from the current 30 percent for annual sales up to USD one million. The company will collect 30 percent fees from developers generating revenues of more than USD one million.